# Score how AI assistants rank your practice

By Ali Peivandizadeh, business growth and AI implementation specialist.
Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: Marketing. Verdict: ACT
Who it is for: All practices. 1 to 30 providers. Owner, manager, marketing.

A car dealer built a score for how AI assistants answer about every store of his brand. A practice can build the same score by hand for itself and five practices in its city. Repeat it each month, and correct every wrong fact at its source.

## Why
Mike Yates runs a BMW store in New Jersey. He built a tool that asks ChatGPT, Gemini and Claude about every BMW store by name. It asks four things: does the assistant know the store, would it recommend it, how does it compare with stores nearby, and what is its reputation. The 349 stores scored from 51.4 to 91.0. He found no link between a store's search ranking and its AI score. Patients ask an AI in the same way. In a survey by rater8, a company that sells review tools, 47% of patients said they had used AI tools to research a provider. In the same survey, 66% of those AI users said a tool had given them wrong provider information.

## Steps
1. List your practice and five others in your city that offer the same services.
2. Open ChatGPT, Gemini and Claude in a private browser window.
3. Ask each one four questions about each name: Do you know it? Would you recommend it? How does it compare with others nearby? What is its reputation?
4. Score each answer the way the dealer did: knows the name 40 points, recommends it 35, knows its reputation 25.
5. Ask three more questions about your own practice: its hours, the insurance it takes, and who its providers are.
6. Write down every wrong fact. Wrong hours, phone numbers and insurance come first.
7. Correct each fact at its source: your website first, then your Google listing, then the review and booking sites.
8. Put the facts an AI checks on one page in plain text: services, starting prices, insurance taken, hours, languages and providers.
9. Repeat on the same day each month with the same five names.

## Cost and time
No cost by hand. About one hour a month. The dealer's own tool costs $99 a month and covers car dealers.

## The rule to check
Do not type any patient's name or details into these tools. A price or a claim you publish must be true and must follow your board's advertising rules. Do not promise a result.

## What can go wrong
Answers change from person to person and from day to day. Compare your score only with your own score from last month and with the same five names.

## Sources
- Car Dealership Guy, trade publication, Nov 10, 2026: https://news.dealershipguy.com/p/bmw-dealer-s-ai-tool-ranks-all-349-u-s-bmw-stores-on-ai-visibility
- rater8, 2026 Patient Choice Report, survey by a company that sells review tools, Jun 6, 2026: https://rater8.com/2026-patient-choice-report/

General business information, not medical or legal advice.

Page: https://healthcaregrowthjournal.com/marketing/score-how-ai-assistants-rank-your-practice/