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Last updated Nov 13, 2026Written and edited by Ali PeivandizadehNo ads. No sponsors.
Marketing · Action

Check if your practice can claim its ChatGPT profile

By Ali Peivandizadeh, business growth and AI implementation specialist.

Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026
The short answer

ChatGPT now lets a business claim and correct its profile. Search for your practice in Business Hub this week. If it is listed, claim it with an account the practice controls, and fill it with facts a patient can check.

Verdict
WATCH
For
All practices. 1 to 30 providers. Owner, manager, marketing.
Cost and time
Free at launch. An OpenAI executive did not rule out a fee later. The search takes about 15 minutes.

Why

On Nov 10, 2026, OpenAI launched Businesses in ChatGPT in beta. A business can claim its profile, correct the facts and see how often ChatGPT mentions it. Many patients now ask an AI before they choose a provider. A claimed profile lets you put the right facts in front of that question: your services, your hours, the insurance you take and who your providers are. It is free at launch. OpenAI says a claimed profile does not guarantee a better place in its answers.

What to do

  1. Use a ChatGPT account that belongs to the practice, and not a personal one.
  2. Open Business Hub and search for the practice's exact name.
  3. If it is listed, start the claim with the main phone number or the website domain.
  4. Choose one person to manage the profile. OpenAI checks that person's identity.
  5. Write the description in plain facts: services, providers, hours, insurance taken and languages.
  6. Leave out results, before-and-after claims and prices that change often.
  7. Have the owner or medical director read the text before it goes live.
  8. If the practice is not listed, look again in 30 days.

The rule to check

A profile description is advertising. Follow your state board's advertising rules. No patient information, no patient photo without written permission, and no promise of a result.

What can go wrong

The reports say local stores and restaurants can claim only an existing US listing. They do not say yet whether medical and dental practices are included. A marketing vendor may offer to claim the profile for you, and the vendor would then hold it. Keep it in an account the practice controls.

Sources

  • VentureBeat, news report, Nov 10, 2026.
  • The State of Brand, trade publication, Nov 10, 2026.
  • OpenAI's own announcement did not open at the time of writing.
Plain text version