Healthcare Growth JournalThe latest growth strategies in marketing and AI enablement for clinics, dentists, doctors and hospitals
Last updated Nov 13, 2026Written and edited by Ali PeivandizadehNo ads. No sponsors.
Latest action · Nov 13ACTMarketing

Trace your last 300 inquiries to kept visits

In short: Before you spend more on ads, follow your last 300 inquiries to the end. Count how many became a visit that was booked and kept. Fix the step where the most people drop out.

  1. List the last 300 inquiries from every source: calls, web forms, social media messages and booking site requests.
  2. For each one, write when it arrived and when a person first answered.
  3. Mark where each one ended: no answer, answered and not booked, booked, no-show, or visit kept.
For: Beauty and cosmetic practices, dental offices. 1 to 30 providers. Owner, manager, front desk.

Latest

ACT = do it now · WATCH = get ready · SKIP = ignore it

Marketing

Nov 13Action
Trace your last 300 inquiries to kept visitsBefore you spend more on ads, follow your last 300 inquiries to the end. Count how many became a visit that was booked and kept.For: Beauty and cosmetic practices, dental offices. 1 to 30 providers. Owner, manager, front desk.
ACT
Nov 13Action
Score how AI assistants rank your practiceA car dealer scored all 349 stores of his brand on how AI assistants answer about them. A practice can score itself and five others in its city by hand.For: All practices. 1 to 30 providers. Owner, manager, marketing.
ACT
Nov 13Action
Google's update: record booked and kept visits firstGoogle started a core update and added a new AI model to Search. Record your new patient calls and your booked and kept visits now, and compare them when the rollout ends.For: All practices. 1 to 30 providers. Manager, marketing.
WATCH
Nov 13Action
Check if your practice can claim its ChatGPT profileOpenAI opened a free tool for claiming a business profile in ChatGPT. Search for your practice this week, and claim the profile with an account you control.For: All practices. 1 to 30 providers. Owner, manager, marketing.
WATCH
Nov 13Action
Answer every review, and never confirm a patientIn one survey, 66% of patients said a provider's reply to reviews affects their trust. Reply to every review with wording that never confirms the writer is a patient.For: All practices. 1 to 30 providers. Owner, manager.
ACT

AI at Work

Nov 13Action
Sort a new patient's outside records with AINorthern Trust reports that an AI agent cut the time to prepare a new client's records by 83%. A practice can use the same pattern on the outside records a new patient brings.For: Medical practices. 6 to 30 providers. Manager, provider, IT.
ACT
Nov 13Action
Count how often each provider uses the AI note toolA study in JAMA found that AI note tools saved about 16 minutes of documentation a day, and three times more for clinicians who used them in most visits. Measure your own use.For: Medical practices, hospitals. 6 providers and up. Manager, compliance, IT.
ACT
Nov 13Action
Check if staff built AI apps that hold patient dataA security firm found 35,578 apps made with one AI app builder open to anyone with the link. One held a hospital staff list. Check this week what your staff built.For: All practices and hospitals. All sizes. Owner, manager, compliance, IT.
ACT
Nov 13Action
Check ads against your board's rules with AIThe legal team at Fujifilm Biotechnologies built an AI agent that checks contracts against written standards. A practice can use the same method on ads and social media posts.For: Beauty and cosmetic practices, dental offices. 1 to 30 providers. Owner, medical director, marketing.
WATCH
Nov 13Action
Answer after-hours booking requests with an AI agentSaaStr put an AI agent on the page where buyers decide and reports about 600 booked meetings in 12 months. A practice can do the same for requests that arrive after closing.For: Beauty and cosmetic practices, dental offices. 1 to 30 providers. Owner, manager, front desk.
ACT

News

Nov 13News
Medicare outpatient rule: 2.3% more, wider site-neutral payMedicare's final outpatient rule for 2027 raises hospital outpatient rates 2.3% and pays less for imaging at certain off-campus hospital departments.For: Hospitals. Operations, compliance, IT. Also medical practices owned by a hospital.
Nov 13News
HHS eases enforcement on compounding six peptidesHHS said it does not intend to act against licensed pharmacies and physicians that compound six named peptides under set conditions. State board rules and advertising rules did not change.For: Beauty and cosmetic practices, weight loss and wellness clinics. Owner, medical director.

Ali Peivandizadeh is a business growth and AI implementation specialist. He helps law firms, businesses, startups and organizations with marketing and AI implementation.